Privacy Statement　

ABC Pathways International Kindergarten Online Privacy Policy

Thank you for visiting our website at https://www.abcpathways.edu.hk. At ABC Pathways Education Foundation Limited (“ABC”, “we” or “us”), we strive to uphold the trust our community places in our brand, and our commitment to your privacy is no exception. As an affiliated institution of the ABC Pathways Group Limited, we are dedicated to protecting and safeguarding consumer privacy on the internet, especially for children. As of the date of this Privacy Policy, we operate a number of schools both in Thailand (Bangkok campus), and in Hong Kong (Whampoa and Kornhill campuses) – each, a “School”. For purposes of this Privacy Policy, “we” or “us” shall include our Schools.

We reserve the right to revise this Privacy Policy and related notices at any time. Any amendments will be posted on the appropriate section of our website without prior individual notice. You may review the updated Privacy Policy and related notices at any time on our website. If applicable privacy laws require your consent for policy changes, the revised Privacy Policy will only apply to you after obtaining your consent. Thank you for visiting our website and for your trust in us.

We are committed to protecting the privacy of you and your children and are pleased to provide information about our online privacy policy. We will make every effort to protect the privacy of visitors to this website.

Purposes of Collecting Personal Data

We will use your personal data and, if applicable, your child’s personal data for the following purposes:

To process applications for admission and enrolment at the School.
To undertake various school administration, accounting and operation tasks.
To manage student records and provide educational services.
To communicate with parents or guardians regarding school activities, events, and emergencies.
To conduct surveys, research, and statistical analysis for school improvement.
To comply with legal and regulatory requirements.
For any other purposes directly related to the above.

You must provide your personal data and, if applicable, your child’s personal data for the above purposes. Otherwise, we may not be able to process your application or provide the relevant services.

Types of Information Collected and How We Use It

We may collect the following types of personal data about you and/or your children (as the case may be):

Name, occupations, and contact details (e.g., phone number, email address, mailing address).
Date of birth, gender, attended schools and school grades.
Academic records, attendance records, and performance reports.
Medical information (including immunisation record), special educational needs, and dietary requirements.
Credit card(s) and or bank account details.
Emergency Contact Information. This includes the contact details of designated individuals who can be reached in case of emergencies involving your child, should the parents be unavailable.

We only collect personal data when you voluntarily provide it after being fully informed. For example, we may collect personal data to obtain your feedback on our website and services or to enable your participation in school events, activities, or competitions.

We abide by certain restrictions when we collect, hold or use Hong Kong Identity Card (the “HKID”) card numbers and/or copies of HKID cards of individuals. For kindergarten children, we might need to collect birth certificates to verify their identities in place, or on top, of HKID.

The general principle is that we will first consider alternatives to collecting HKID numbers/copies, such as using a passport number.

Where we are required or permitted to collect HKID numbers or copies, we will take reasonable steps to ensure:

HKID numbers and copies are verified against the actual HKID card.
HKID numbers and copies are only used for permitted purposes under privacy regulations.
HKID numbers are not publicly displayed.
HKID numbers and copies are retained only as necessary.
Adequate security measures are implemented for HKID copies.
Copies of HKID cards are marked “copy” across the image.

Use of Photos and Images

Prior to enrolment, parents or guardians are informed and acknowledged through the “Photo & Video Release Form” that students’ photos and images through video and still camera may be used for promotional purposes, such as during school time activities and outings, to solely be used for the purposes of school display, record, and publications. Parents who wish to opt out of this practice may submit a written request at the time of enrolment.

When sharing student names alongside photos or testimonials in promotional materials (e.g., award announcements, social media posts), we proactively contact parents or guardians to obtain verbal consent prior to publication. Schoolwork, such as artwork or academic projects, may be displayed in internal publications or on secure platforms using the student’s first name only. If a student’s full name is included with their schoolwork, explicit parental consent is required.

For photography or filming by parents at School events, we aim to maintain ABC Pathways International Kindergarten as a safe and comfortable environment for all children. We do not prohibit parents from taking photos or videos, but request that they exercise caution and respect when photographing or filming School activities, especially those involving children other than their own.

Each School is not responsible for any visual material copied by parents from secure parts of our website and then shared publicly via social media or other means. We request that parents consider student privacy and obtain permission as appropriate before distributing photos/videos from School events.

Direct Marketing

With your consent, we may use your personal data (e.g., name, email address, phone number) for direct marketing purposes, including:

Promoting any school events, programmes, and activities.
Providing information about educational products and services offered by the School or its affiliated institutions.
Sharing special offers, discounts, and updates from the School.

If you do not wish to receive direct marketing communications, please indicate your preference on the relevant application form or contact our Marketing Department at [email protected]. Please keep in mind that by opting out of receiving this information, you or your son or daughter may miss important information related to school activities that may affect his or her participation in the school community.

Sharing of Personal Data

We highly value the confidentiality of your personal data and will not sell, rent, or lease your information to third parties without your consent. However, we may share your personal data with the following parties under the circumstances described below:

Regulatory bodies, law enforcement agencies, or courts as required by law.
Medical professionals or emergency services in case of emergencies.

In addition, with your consent, we may share or receive personal data about you or your child with affiliated companies or partner institutions for the purposes of managing school records and undertaking other administration/ operations tasks for schools operated by below institutions, which are our affiliated entities:

ABC ePathways Limited (https://www.abc-smile.com) – To handle data related to online purchases of programmes organised by us and made through such website to be managed by the centralised accounting and administrative teams at ABC Pathways Group Limited.
Bread & Butter Strategic Consultancy Company Limited (https://www.breadnbutter.com.hk) – To provide you with marketing materials, subject to your consent as outlined in section 4.
Each other Schools in other districts, for cross-district registration and administrative purposes.
The account, and human resources teams of ABC Pathways Group Limited, the operating company of each of the Schools for centralised administration.

We encourage you to refer to the privacy policies of these affiliated companies or partner institutions for more details about how they collect, process, and share personal data. We treat all personal data received from these parties in accordance with this Privacy Policy and ensure it is used solely for the purposes outlined in this Privacy Policy.

Lastly, we may share your personal data with third-party vendors who assist us in handling certain aspects of personal data, such as data processing, IT support, or other operational services. We ensure that these vendors are compliant with applicable privacy laws and regulations and that appropriate agreements are in place to safeguard your data.

We reserve the right to use or disclose any information to comply with legal requirements, protect the integrity of our website, fulfil your requests, or cooperate with law enforcement investigations.

Security Measures and Data Retention

We are committed to ensuring the security and confidentiality of your personal data. To prevent unauthorised access, loss, or disclosure, we have implemented appropriate electronic and administrative safeguards, including:

Firewall protection and antivirus software on servers.
Encryption of data during transmission using SSL protocol.
Restricted access to personal data by authorised personnel only.

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, unless otherwise required by law.

Cross-Border Data Transfers

Your personal data will be stored in Hong Kong. Unless required by law or with your explicit consent, we will not transfer your personal data to other countries or regions.

Children’s Privacy Policy

We are highly sensitive to privacy issues, especially concerning children. We will never knowingly collect personal data from children under the age of 18 without parental consent.

This website is not intended for individuals under 18 years of age. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at [email protected] or at 3469 1169 to request deletion.

We strongly encourage parents to monitor and supervise their children’s online activities.

How to Contact Us

You have the following rights regarding your personal data¹:

To access and inquire about your personal data.
To correct your personal data.
To withdraw your consent (if processing is based on your consent).
To request deletion of your personal data.
To object to the use of your personal data for direct marketing.
To lodge a complaint with the relevant authorities.
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¹In situations where a student’s parents are divorced or separated, ABC Pathways International Kindergarten will continue to send information about their child(ren)—including details about school activities and student reports—to the “Father, and Mother / Guardian (if any)” designated by the parents, unless prohibited by law. ABC Pathways International Kindergarten reserves the right, where considered appropriate, to contact the mother, father, and/or guardians of a student to provide general information about the student’s progress, school events, etc. However, the school will comply with any court orders, custody arrangements, or other legal documentation provided by parents that restricts information sharing with specific individuals.

If you have any questions about this Privacy Policy or wish to exercise any of the above rights, please contact us at:

ABC Pathways International Kindergarten
Address: Unit 2503-05, 25/F, No. 148 Electric Road, North Point, Hong Kong
Phone: 3469 1169
Email: [email protected]

You may also use the above information to request modifications or deletion of your account and personal data.

Cookies

For information about our use of cookies on this website, please refer to our separate Cookie Policy. If you do not wish to receive cookies or want to be notified when cookies are received, you may adjust your browser settings. Please refer to the “Help” section of your browser for instructions on changing cookie preferences. Note that disabling all cookies may affect the functionality of this website.

Links to Other Websites

This website may contain links to third-party websites not operated by ABC Pathways International Kindergarten. Please note that we have no control over these websites. If you visit any linked websites, please review their privacy and other policies. We are not responsible for the policies or practices of other companies, and any information you provide to them is subject to their privacy policies.

Other ABC Pathways International Kindergarten Websites

All websites operated by us will adhere to this Privacy Policy. However, certain websites may have policies that differ due to laws, or specific circumstances. In any case, websites operated by ABC Pathways International Kindergarten will comply with the commitments outlined in this policy regarding the collection and use of personal data.

Changes to Our Privacy Policy

This Privacy Policy is effective as of June 2, 2025 and may be amended from time to time to reflect updates in accordance with the Personal Data (Privacy) Ordinance (Cap. 486). ABC Pathways Education Foundation Limited may revise this Privacy Policy as necessary. Any changes will be posted here, and we recommend that you check this page periodically for the latest version of our Privacy Policy. Please rest assured that any changes will not be applied retroactively and will not alter how we handle previously collected information. In the event of any inconsistency or conflict between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

Security

To ensure that your information is secure and to prevent unauthorised access or disclosure, we have put in place suitable procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use cookies to help us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes, the data will be removed from the system afterwards.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used for direct marketing purposes.

if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]

We will not sell, distribute or lease your personal information to third parties unless it is required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting.

You may request details of personal information which we hold about you under the Ordinance. A small fee will be payable. If you would like a copy of the information held on you please write to or email us. Our postal address is 17/F Java Commercial Centre, No. 128 Java Road, North Point, Hong Kong. Our email address is [email protected]

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly update the information accordingly.

We may change this policy from time to time by updating this page without notice. You should check this page from time to time to ensure that you are aware of those changes.

In case of any inconsistency or conflict between the English and versions of other languages, the English version shall prevail.